How to Use Synthesia AI: Step-by-Step Guide

Advanced Features and Customization {#advanced-features}

Step 8: Leverage Advanced Features

Screen Recording Integration

1. AI Screen Recorder
   • Click “Screen Recorder” in your dashboard
   • Record your screen with automatic transcription
   • Edit recordings without “ums” or “uhs”
   • Integrate with your AI avatar videos

Multi-Language Videos

1. One-Click Translation
   • Select your completed video
   • Click “Translate”
   • Choose target languages
   • AI automatically syncs lip movements
2. Multilingual Player
   • Embed videos with language selection
   • Viewers can switch between languages
   • Perfect for global audiences

Custom Avatar Creation

1. Record Your Avatar (Paid Plans)
   • Follow Synthesia’s recording guidelines
   • Submit high-quality video footage
   • Wait for processing (usually 2-4 weeks)
   • Use your custom avatar in videos

Step 9: Brand Kit Setup

1. Upload Brand Assets
   • Navigate to Brand Kit settings
   • Upload company logo (PNG with transparency recommended)
   • Define primary and secondary brand colors
   • Set default fonts and styles
2. Apply Branding
   • Templates automatically use your brand colors
   • Logo appears consistently across videos
   • Maintain professional brand consistency

Collaboration and Team Management {#collaboration}

Step 10: Team Collaboration

1. Invite Team Members
   • Go to Team Management
   • Click “Invite Members”
   • Enter email addresses
   • Assign roles (Viewer, Editor, Admin)
2. Collaborative Editing
   • Multiple users can edit simultaneously
   • Real-time comments and feedback
   • Version control tracks all changes
   • Approval workflows for content review
3. Project Organization
   • Create folders for different departments
   • Tag videos for easy searching
   • Set permissions for sensitive content

Step 11: Review and Approval Process

1. Internal Review
   • Share video links with stakeholders
   • Collect feedback through comments
   • Make revisions based on input
2. Approval Workflow
   • Set up approval chains
   • Require manager sign-off
   • Track approval status

Publishing and Analytics {#publishing-analytics}

Step 12: Export and Publish Your Video

1. Choose Export Format
   • MP4 for general use
   • SCORM for LMS integration
   • Various quality settings available
2. Download Options
   • Standard definition (720p)
   • High definition (1080p)
   • 4K (premium plans)
3. Direct Publishing
   • Share via direct link
   • Embed on websites
   • Upload to social platforms

Step 13: LMS Integration

1. SCORM Export
   • Select “Export as SCORM”
   • Download the package
   • Upload to your Learning Management System
2. API Integration
   • Use Synthesia’s API for bulk operations
   • Automate video creation processes
   • Integrate with existing workflows

Step 14: Track Performance with Analytics

1. Access Video Analytics
   • Click on any published video
   • View detailed performance metrics
   • Track viewer engagement
2. Key Metrics to Monitor
   • Total views and unique viewers
   • Watch time and completion rates
   • Drop-off points and engagement
   • Geographic distribution of viewers
3. Optimize Based on Data
   • Identify high-performing content
   • Adjust scripts based on drop-off points
   • A/B test different avatars and styles

Best Practices and Tips {#best-practices}

Content Creation Best Practices

1. Script Writing Excellence
   • Write conversationally, not formally
   • Use active voice instead of passive
   • Include clear calls-to-action
   • Keep sentences under 20 words
2. Avatar Selection Strategy
   • Match avatar to your audience demographic
   • Consider cultural sensitivity for global content
   • Test different avatars with focus groups
   • Maintain consistency within campaigns
3. Visual Design Tips
   • Use high-contrast colors for readability
   • Keep backgrounds simple and professional
   • Ensure brand elements don’t distract from content
   • Test videos on different screen sizes

Optimization Strategies

1. SEO for Video Content
   • Create descriptive titles with keywords
   • Write detailed video descriptions
   • Use relevant tags and categories
   • Include transcripts for accessibility
2. Engagement Optimization
   • Hook viewers in the first 10 seconds
   • Use storytelling techniques
   • Include interactive elements
   • End with clear next steps

Cost-Effective Usage

1. Maximize Free Plan Benefits
   • Plan your 3 monthly minutes strategically
   • Use templates to speed up creation
   • Batch similar content together
2. Scale Efficiently on Paid Plans
   • Create template libraries for consistency
   • Use bulk translation features
   • Leverage team collaboration to reduce redundancy

Troubleshooting Common Issues {#troubleshooting}

Technical Issues

1. Video Not Rendering
   • Check internet connection stability
   • Ensure script doesn’t contain prohibited content
   • Verify all media files are properly uploaded
   • Contact support if issues persist
2. Audio Sync Problems
   • Review script for unusual punctuation
   • Avoid overly long sentences
   • Check for special characters that might affect pronunciation
   • Preview frequently during editing
3. Quality Issues
   • Ensure source images are high resolution
   • Check export settings for desired quality
   • Verify avatar selection is appropriate for content type

Content Approval Issues

1. Content Rejected
   • Review Synthesia’s content guidelines
   • Avoid political or controversial topics
   • Ensure content is appropriate for all audiences
   • Remove any potentially discriminatory language
2. Avatar Not Working
   • Check if custom avatar processing is complete
   • Verify stock avatar availability in your plan
   • Try different avatar options

Account and Billing

1. Plan Limitations
   • Monitor monthly usage limits
   • Upgrade plans before hitting limits
   • Archive old videos to free up space
2. Team Access Issues
   • Verify team member invitations were sent
   • Check spam folders for invitation emails
   • Ensure proper permissions are assigned

Conclusion

Mastering Synthesia AI involves understanding its core features and following a systematic approach to video creation. Start with the free plan to familiarize yourself with the platform, then gradually explore advanced features as your needs grow.

Remember these key success factors:

• Plan your content strategy before creating videos
• Leverage templates and brand kits for consistency
• Use analytics to optimize performance
• Collaborate effectively with team members
• Stay updated with new features and best practices

With this comprehensive guide, you’re equipped to create professional AI videos that engage your audience and achieve your business objectives. Start with simple projects and gradually tackle more complex video productions as you become more comfortable with the platform.

Ready to create your first AI video? Sign up for Synthesia’s free plan and start transforming your text into engaging video content today!